For UK estate and letting agents

Be the name
they already know.

PatchIQ writes and designs your local market content every week. Real numbers from your streets. Your brand, your voice, ready for social and for the letterbox.

See your patch How it works

Give us a postcode. We'll build you a sample from your own area, free.

Real numbers, checked at source Your brand, your voice Social and print

The problem

You're the best agent in your area.
Most of it has never heard of you.

Ask any agent about their area and you'll get twenty minutes of real expertise. Almost none of it ever leaves the office.

01

Your expertise reaches one person at a time

You can tell a vendor what their road has done over five years. Which streets sell fastest. Why the flat on the corner sat there for eight months. All of that reaches one household, then you start again with the next one.

02

Generic marketing gets ignored on both channels

A campaign that looks the same in Clapham as it does in Carlisle gets binned at the doormat. Same in the feed. What stops someone is their own street.

03

Doing it properly is a job in itself

Pull the data. Check it. Write it up, design it, format it for each platform, print it. Then do it again next week. You already have a full diary, so it quietly never happens.

04

So the visible agent wins, not the best one

When someone decides to sell or let, they ring a name they recognise. That name belongs to whoever showed up most often. It is rarely the agent who knows the area best.

The best agent in an area should get the instruction. Not the one with the biggest ad budget.

Why I built this

P

"I spent over ten years on the front line of this industry. I knew exactly what content would win instructions in my patch. Running a busy office at the same time, doing it by hand was near enough impossible."

I got tired of watching good agents lose business to worse ones with louder marketing. Everything PatchIQ produces is the content I wanted to be making and never had time for.

Peter

Founder, PatchIQ

How it works

Three things to do. Then it runs.

Setup takes a few minutes. After that the only thing we ask for is the occasional line about your week.

01

Tell us your patch

Your postcode and a link to your website or agent profile. We read your colours and how you write from what's already public. Nothing else to fill in.

02

We build your week

We pull live data for your streets and check every figure against its source. Then we write it up the way you'd say it and design it in your colours.

03

You show up, every week

Post it, print it or send it. Same rhythm every week until your area knows who you are. That's the whole idea.

What lands in your account

One pull of data. A full week of content.

Every piece comes from the same checked local numbers, so nothing is ever made twice.

Live market movement

What came to market this week, what's been reduced, what's gone under offer and what's been sitting since spring. Nobody else in your patch is publishing this.

Weekly social posts

Two or three a week from real local figures. Each one comes with a finished graphic in your colours. No photos or design work needed at your end.

Story posts

Send us a line about a valuation or a conversation from your week. We write it up properly. These are the posts people reply to.

Top Streets campaign

A countdown of the best streets in your patch, built from Land Registry sold prices. Two a week, building to number one. Nothing gets an area talking faster.

Monthly print newsletter

The month's stories roll up into a print-ready A4 newsletter for canvassing. Or send it as a PDF. Your branding throughout.

Blog article and email

The same data becomes a long-form article for your website and an email newsletter you can send as it is. Both stay active without extra work.

Local community posts

We track your council's event listings, local news and community pages for what's on near you. When there's something worth mentioning it goes in. When there isn't, we leave it out.

Landlord content

Yields, rents and what the latest legislation means in plain English. If you do lettings, this is the content landlords keep and share.

Video scripts

Some posts land better on camera. You get a filming note and a script to talk from rather than read off. Only if you want them.

The weekly drumbeat

Two agencies. Two brands. Same data.

Every agency gets its own look and its own voice. Here are two, each carried across Instagram and Facebook. Tap any post to enlarge it.

Mitchell & Rowe · East London E17 · charcoal and coral

Mitchell and Rowe Instagram post
Instagram
Mitchell and Rowe Facebook post
Facebook

Harper & Vale · South West London SW17 · burgundy and gold

Harper and Vale Instagram post
Instagram
Harper and Vale Facebook post
Facebook

Sample posts built from publicly available HM Land Registry sold price data for Walthamstow, Leyton and Tooting, cross-checked against Rightmove and Zoopla. Agency names and engagement figures are illustrative.

The monthly compilation

The newsletter that wins the doorstep.

Each month the stories roll up into a print-ready newsletter for your patch. Three live samples below, each designed differently. No two agencies should look the same.

Walthamstow & Leyton · E17 / E10

You're sitting on more equity than the headlines admit

View full newsletter →

Tooting & Balham · SW17

Stuck between a flat and a house? The gap may be smaller than you fear

View full newsletter →

Crouch End & Hornsey · N8

Why so little is coming up for sale, and what it means for your value

View full newsletter →

Each sample is a real, print-ready A4 newsletter built from publicly available HM Land Registry sold price data for that postcode. Agency names and contact details are illustrative. Every issue is unique to your area.

What changes

Turn up every week. Your area learns your name.

Your week back

The hours you'd spend pulling data, writing and designing go back into valuations and calls. After setup, PatchIQ needs minutes from you rather than afternoons.

You stop sounding like everyone else

Nobody else is publishing what your streets did last month. Real local numbers make you the agent who knows the area, because you can show it.

You're there before they're ready

Most people decide who to call long before they pick up the phone. Show up for months and you're the obvious choice when that moment comes.

See what your patch looks like.

Give us your postcode and a link to your website or agent profile. We'll build you a sample from your own streets, in your colours. It costs nothing.

Got it. We'll build your sample and email it over in the next couple of days.

Pricing

Simple, and easy to leave.

No contract, no setup fee, cancel any month. If the content isn't good enough you shouldn't be paying for it.

Solo

Self-employed agents building a personal brand in one area.

£99

per month + VAT

Cancel any month.

  • One patch
  • Live market movement
  • Weekly social posts
  • Story posts
  • Branded graphics
  • Monthly market recap
  • Local community posts
  • Top Streets campaign
  • Print newsletter
  • Blog article and email
  • Video scripts
Start with a sample
Most agents

Growth

Independent agents and branches who want the full weekly rhythm.

£149

per month + VAT

Cancel any month.

  • One patch
  • Live market movement
  • Weekly social posts
  • Story posts
  • Branded graphics
  • Monthly market recap
  • Local community posts
  • Top Streets campaign
  • Monthly print newsletter
  • Blog article and email
  • Video scripts
Start with a sample

Pro

Independents covering several areas, or a team under one brand.

£299

per month + VAT

Cancel any month.

  • Up to three patches
  • Up to four agent profiles
  • Everything in Growth
  • Separate content per agent
  • Content planned with you each month
Start with a sample
No contract. Cancel any month, no notice period.
No setup fee. Nothing to pay before your first month.
Your content is yours. Anything we make for you, you keep.

Three agents per postcode district.

We cap it so no two agents in the same area end up with similar content. Secure your patch while it's open.

Start with your own patch.

Give us a postcode and we'll build you a sample from your own streets. Then decide whether it's worth having every week.

See your patch
Enlarged post